Our Story

Sally Durcan Starr has spent over 20 years helping some of the world’s biggest and boldest brands - McDonald’s, Coca-Cola, Danone, Orangina, Graze - connect with real people in meaningful ways.

For years, she worked at the forefront of experiential and brand engagement, leading agencies and campaigns that delivered high-impact product launches, memorable brand moments, and measurable business growth. And it worked -  to a point.

But somewhere along the way, it started to feel… incomplete.

The impact was often short-lived.
The strategy was just surface-level.
And the connection, the real human connection — often got lost in the noise.

It became clear that experiential marketing, as it was, had become more about ticking boxes than creating real brand momentum.

Moments were built, but meaning was missing.
Events were delivered, but values weren’t felt.
Experiences looked good, but rarely lasted beyond the campaign report.

That’s when I stepped back.

Not to reject the industry I love - but to rethink it.

What if experiences weren’t treated as one-off activations, but as a living, breathing part of the brand?

What if we stopped separating brand, business, marketing, and product and started building experiences that made them work together?

The world has changed. People have changed. And the role of experience has changed with it.

It’s no longer enough to entertain.

You have to connect.
To stand for something.
To invite people in, not just to a moment, but to a movement.

This is where experience strategy meets business growth.
It’s about understanding where your brand fits into people’s lives and how to show up in ways that are felt, remembered, and talked about long after.

We work tirelessly to help brands stop blending in and start showing up as their truest, boldest selves.

Our people come from all walks of life and are hand-picked for each client and project. 

They have a special way to illuminate what makes your brand and business remarkable.

At No Sheep Allowed, we believe experiences are the heartbeat of your brand.

They shape how people feel about you.
They reflect your values.
They create loyalty.
And when done right, they drive growth - not just attention.

We don’t build for applause.
We build for alignment, connection, and impact.

From big-picture thinking to day-to-day expression, we help teams align how they show up with who they truly are, turning strategy into brand experiences that feel real, consistent, and connected.