WHAT IF YOUR BRAND STOPPED FITTING IN?
Four days. Twelve founders. A carefully chosen mix of brand, creative and commercial minds.
BRING THE BRAND QUESTION YOU HAVE BEEN CIRCLING FOR MONTHS.
Explore what makes your business different, what you want to be known for and why customers should choose you.
ICELAND | FEB 2027 | 4 DAYS · 3 NIGHTS | 12 PLACES
YOUR BRAND SHOULD MAKE GROWTH EASIER
Your brand says one thing. Your marketing communicates another. Your sales team tells a different story.
That's not simply a marketing problem.
It's a question of what the business stands for, where it's going and why people should choose it.
And that direction has to begin with the founder.
When your brand blends in, marketing has to work harder, sales has less to build on and customers have fewer reasons to choose you.
Standing apart isn't about being different for the sake of it. It's about making what is genuinely different about your business easier to see, understand and choose.
DISTINCTIVE IS A BUSINESS ADVANTAGE.
WHAT YOU'LL LEAVE WITH
Come with questions. Leave with direction.
You’ll return with:
- A clear direction for your brand
- A stronger position and proposition
- A story marketing and sales can both build from
- Clarity on what makes your worth choosing
- Decisions about what needs to change
- A practical 90-day action plan to put it to work
NOT ANOTHER NOTEBOOK FULL OF IDEAS.
THE ACTUAL WORK, MOVING.
HOW THE ADVENTURE WORKS
Before Iceland
Before Iceland
Before Iceland
We find out what’s really going on before you arrive.
You’ll complete a focused brand review and share selected business, customer, marketing and sales materials.
This gives us and our experts something real to work with from the start.
In Iceland
Before Iceland
Before Iceland
Four days of expert input, honest conversations, fresh perspectives and focused work.
Together, we’ll explore what makes your business different, challenge what you’re assuming and work out what you want to be known for and why people should choose you.
This is where questions start becoming decisions.
The Adventure
Back in the business
Back in the business
Four days of expert input, honest conversations, fresh perspectives and focused work.
Together, we’ll explore what makes your business different, challenge what you’re assuming and work out what you want to be known for and why people should choose you.
This is where questions start becoming decisions.
Back in the business
Back in the business
Back in the business
You’ll return with clear decisions and a practical 90-day plan.
We’ll reconnect at 30, 60 and 90 days to see what’s moving, what’s getting stuck and what needs attention.
Because something should be different because this happened.
WHY ICELAND
Because Iceland doesn't blend in
Iceland is a place of contrasts.
Fire and ice. Stillness and energy. Darkness and light.
It takes you far enough away from everyday business to break familiar patterns, but it’s close enough to reach easily from the UK.
You can’t work out how to stand apart while sitting in another beige conference room.
Iceland changes the conditions. Different place. Different perspective. Better work.
The landscape isn’t just the backdrop. It changes the way you think.
WHO SHOULD COME?
Founders who know their brand need to catch up with the business they're building.
Come alone, or bring the senior person responsible for turning that direction into marketing, sales or commercial action.
You'll work alongside other founders and carefully chosen brand, creative and commercial experts.
No speeches. No spectators. Everyone is there to do the work.
THE DETAILS
THE BASICS
WHAT'S INCLUDED
WHAT'S INCLUDED
February 2027
Four days · Three nights
South Iceland
12 participant places
A carefully selected group of founders and senior leaders.
Final dates, venue and investment will be shared with those who register interest first.
WHAT'S INCLUDED
WHAT'S INCLUDED
WHAT'S INCLUDED
- Pre-Adventure brand review
- Three nights’ accommodation
- All working sessions
- Direct access to carefully chosen experts
- Designed Icelandic Adventures
- All main meals
- Transport within Iceland
- All materials and completed outputs
- 30, 60 and 90-day follow up sessions
Flights, travel insurance and personal expenses are not included.
READY TO STOP BLENDING IN?
Adventure #001 is limited to 12 carefully selected places.
Register your interest, and we'll send you the confirmed dates, location and investment before places are released more widely.
,
We'll have a short conversation with everyone interested to make sure the Adventure is right for you, and you're right for the group.
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